Your Guide to Fractional Digital Talent: What it is and Why it Matters

Defining Fractional Talent

Fractional talent refers to independent professionals who are hired on a part-time or project basis, rather than as full-time employees. With fractional talent, companies can bring in specialized expertise and fill resource gaps without taking on the costs and commitments of traditional employment.

Fractional talent offers much more flexibility than hiring full-time. Companies can customize the scope and duration of work, paying only for the specific contributions needed. For example, a startup may lack in-house design skills and hire a graphic designer on a 10 hours per week basis. Or a business may need extra hands during a busy season and temporarily add fractional assistants.

The key distinction from full-time staff is that fractional talent remains independent. They typically work for multiple clients and on a contracted, gig basis. Companies are not responsible for payroll, benefits, office space and other overhead. The relationship is based on the defined project or time period.

This on-demand access allows companies to efficiently scale up or down as priorities and needs change. With fractional talent, you pay for exactly the work you need completed, nothing more.

Benefits of Fractional Talent

One of the biggest benefits of fractional talent is cost savings compared to hiring full-time employees. With fractional talent, you only pay for the specific skills you need, when you need them. There’s no need to pay salaries and benefits for full-time employees who may at times have downtime between projects.

Fractional talent gives you flexibility to scale talent up or down based on your current business needs. If you suddenly have a surge in demand or a big project that requires certain expertise, you can bring on fractional talent. Once the project is over, the talent moves on. This level of agility is difficult to achieve with full-time hires.

You can also use fractional talent to try out new skills or roles in your organization without making long-term commitments. This lets you experiment to find the right skills and workflow for your needs. Overall, the on-demand and temporary nature of fractional talent provides greater adaptability for organizations.

Types of Roles for Fractional Talent

Fractional talent can fill a wide variety of roles, providing specialized expertise on-demand. Some of the most common roles for fractional talent include:

Marketing Roles

  • Social media management – Managing social accounts, developing social strategies, creating content calendars, and analyzing performance.
  • Email marketing – Developing email campaigns, writing copy, managing lists and analytics.
  • SEO specialists – Conducting keyword research, on-page optimization, technical SEO, and content optimization.
  • PPC advertising – Managing paid advertising campaigns across platforms like Google Ads, Facebook Ads, and more.

Design Roles

  • Graphic design – Creating logos, branding elements, marketing materials, presentations, and more.
  • Web design and development – Building, coding or improving websites and web applications.
  • Video production – Producing marketing, tutorial or branded video content.

Data-driven Roles

  • Data Science – Utilizing statistical analysis and machine learning to uncover trends, predict outcomes, and inform business strategies.
  • Data Analysis – Examining datasets to extract actionable insights, supporting business decision-making.
  • Data Engineering – Building and maintaining the infrastructure required for optimal extraction, transformation, and loading of data from various

Business Roles

  • Project Managers – Coordinating projects end-to-end to ensure timely delivery within budget, aligning with organizational goals.
  • Recruiting – Identifying and attracting candidates, managing the interview process to secure talent aligned with company needs.

Fractional talent provides on-demand expertise in these critical areas without the overhead of full-time staffing. Companies can customize the services to address their specific needs.

Finding and Hiring Fractional Talent

There are several options to find and hire fractional talent:

Crowdsourcing Sites

Popular crowdsourcing sites like Upwork and Fiverr have large pools of fractional workers available for hire. You can post your job requirements and have freelancers submit proposals, then review candidates and hire the best fit. These sites offer access to talent globally, though competition can be high for top workers.

Specialized Fractional Platforms

Newer fractional talent platforms are dedicated specifically to fractional hiring. These include companies like Talmix, Turing, and Fractional. They pre-vet talent and match companies with fractional experts in areas like engineering, product, marketing, sales, and more. This can streamline hiring.

Freelancer Job Boards

General freelancer job boards and marketplaces like FlexJobs, Remote.co, and We Work Remotely have sections dedicated to fractional or part-time roles. Posting jobs to these sites targets and attracts fractional talent open to new projects.

Specialized Consulting Firms

Specialized consulting firms, like Vixure, offer a unique approach by providing not just access to fractional talent, but also working closely with your company as a long-term trusted partner. Their model ensures that you get a fully managed talent solution that aligns with your business objectives, allowing for scalability and adaptability without the overheads of traditional hiring. They help you build and manage the fractional teams, backed by internal experts/managers dedicated to coaching and mentoring the team to keep them motivated and engaged.

Focusing your fractional hiring efforts on these types of sites, platforms or consulting partners can help you connect with skilled professionals open to project-based or part-time work. This provides access to talent and expertise without the need for full-time hiring.

Best Practices for Managing Fractional Talent

Effective management is essential to ensuring a successful engagement with fractional talent. Here are some best practices:

  • Clear communication of expectations and needs – Be very clear about what you need delivered, by when, and any other expectations upfront. Provide as much detail and context as possible so the talent understands the goals and parameters. Set up an initial kickoff call to align.
  • Set defined timelines and deliverables – Work with the talent to outline all required deliverables, milestones, and deadlines. Capture this in a statement of work or project plan to keep the engagement on track. Build in check-ins to review progress and adjust timelines if needed.
  • Use project management tools to coordinate – Take advantage of online tools like Trello, Asana, Basecamp or others to collaborate. Set up boards, workflows, calendars, file sharing, comments and instant messaging to seamlessly work together. This creates transparency on task lists, responsibilities and due dates.
  • Provide context and access – Share any relevant documents, data, or resources that will help the talent deliver their best work. Context is key. Offer access to subject matter experts or end users if beneficial.
  • Give frequent feedback – Don’t wait until the end to provide feedback. Review work regularly and provide constructive feedback to keep output aligned with the desired goals. Be responsive to any questions or clarifications needed.
  • Pay quickly and fairly – Fractional talent rely on prompt payment for their work. Avoid extensive payment terms or delays which can cause frustration. Pay fair market rates commensurate with the role and required expertise. This ensures you attract and retain top notch professionals.

Need Help?

We build and manage fractional teams to help you digitize sales, marketing and operations in a fast, flexible and cost-effective way

Vixure Fractional Digital Teams

Transform your marketing, sales and operations, fast and cost-effectively, with fractional digital teams.

WHY US
CONTACT US