What are fractional digital teams, and why does your company need them?

Fractional digital teams are a flexible and cost-effective way for companies to access specialized digital talent and expertise on an as-needed basis.

Instead of hiring full-time employees for every role, companies can work with agencies or freelancers to staff initiatives or projects using fractional team members who work part-time or on a project basis.

There are several key benefits of using fractional digital teams:

  1. Cost savings: With fractional teams, you only pay for the time and skills you actually need. There’s no overhead for full-time salaries, benefits, office space, equipment, etc. You can optimize labor costs and avoid paying for idle time.
  2. Access to specialized expertise: Fractional teams give you access to a diverse pool of highly-skilled experts across digital disciplines like UX design, development, digital marketing, data science, and more. You can bring in seasoned specialists for specific projects without making long-term hiring commitments.
  3. Flexibility and scalability: As your business needs change, you can quickly scale fractional teams up or down. When project needs increase, you can easily bring on more fractional members. When needs decrease, you can scale back without layoffs.
  4. Fresh perspectives: Fractional team members can provide an outside perspective and up-to-date knowledge of digital trends and best practices. They bring new ideas and innovative solutions to keep your business competitive.
  5. Ability to focus on core competencies: By outsourcing to fractional teams, your in-house staff can focus on core business areas while still getting the digital expertise you need. Fractional teams take care of strategy through execution.

Fractional digital teams work well for SMBs and scaling companies looking to:

  • Build new digital products or custom software solutions
  • Improve or further develop existing software
  • Build prototypes or test business ideas
  • Work on problems requiring diverse skills or changing responsibilities over time
  • Complement existing teams with outside expertise

Remember, fractional digital teams provide an agile, affordable way to access top-tier digital talent, enabling companies to accelerate initiatives, test ideas, and scale resources to align with evolving business needs.

In an era of skills shortages and economic uncertainty, the fractional model offers a compelling alternative to traditional hiring.

Need help building a team for your next digital transformation? Let’s talk.

Transform your marketing, sales and operations, fast and cost-effectively, with fractional digital teams.